1. From the five interviews I conducted, I learned the following. There are some who should fall inside the boundary of my opportunity yet they do not because they know enough about shoes they are able to provide this to themselves, however I still believe one common resource would make this easier for them. Also, I found that people with size 13 still have the need but more often now are they able to find the size they're looking for. Others just stick to one shoe because they like how it looks and they already know it comes in their size, but my opportunity might motivate them to change that behavior. I also realized how this need could be applied to other areas outside the current boundary. Not only could this be for shoes but for other clothes as well. There's more to clothing sizes than just small, medium, and large like how they fit. For tall people finding a shirt that is long enough but also isn't too baggy is sometimes a challenge.
2.Inside the Boundary vs. Outside the Boundary
| People who wear a shoe size that isn't typically carried in store | People who have no trouble finding the shoe size they're looking for |
| A website and service that compiles shoes from many different brands that are available in sized 13+ and will give recommendations based on your personal style. | A regular shoe store for a single brand |
| It's uncommon for people to wear these larger sized so most stores won't carry them for the fact that it's not guaranteed that they will sell. | not only will it show you the shoes available in that size from around the web but will also recommend certain styles to you. |
Connor,
ReplyDeleteI like your idea. It's like a niche based need, but sometimes those can make a ton of money if untapped. Obviously, people outside the boundary are people with average size feet who have no trouble finding their size. I like how you pointed out that this need can extend beyond shoes. I think plus size clothing and accessories in general can be a great market that is not oversaturated with competition
Connor,
ReplyDeleteI liked your method of dividing those inside and outside the boundary using a chart. It made the details simple and concise. Furthermore, I could clearly see that you were capitalizing off of your opportunity. However, I feel that there isn't a great number of people who are inside the boundary compared to those who are outside.