19A Idea Napkin No. 2

1) You - I am a junior at the University of Florida majoring in finance. I'm currently on 2 executive boards holding the positions of Vice President and Treasurer. I have a wealth of leadership experience and experience in working with a team. My aspirations are to leave Florida and move to the northeast to work in corporate finance. If I was to start this businesses it would probably be a side project for me where I only work on it when I can.

2) What are you offering to customers? A service that compiles all the different brands and styles of shoes that are offered in sizes not typically carried in store and presents them in one place.

3) Who are you offering it to? Anyone who has trouble purchasing shoes in stores because their sizes aren't typically carried in store. Also of all the styles offered on a brands website not all are offered in the larger sizes so it would cut down on their search time.

4) Why do they care? Like I stated before this would cut down on search time which is crucial as people's attention spans get shorter and online shopping gets more popular.

5) What are your core competencies? My core competencies are not only offering one or a few brands or styles but buy offering as many as possible. Also, as a website there is the ability to sell ad space for additional income. Lastly, people will always need shoes so demand replenishes itself

I think these five elements fit together well but the biggest problem I see with a website like this is going to be promotion. Finding effective ways to show those inside my market segment how this can help them and make them use this service.

Feedback Memo:

The only feedback that was left on my last idea napkin said the experiences I had were a strong foundation so I tried to expand on those more.